Have you ever met someone and immediately thought to yourself 'I wish this girl was my best friend'. Well that's exactly how I felt when I met Florence Adepoju, the brains behind the beauty brand MDMFlow.
I arrived at Harvey Nichols Beauty Bazaar after a little wander around Liverpool where I also happened to stumble across Niomi Smart promoting her new book in Waterstones. I have never been in the Beauty Bazaar before. But oh my gosh, this place is enchanting and a little bit overwhelming. I'm not the best girly-girl and I suck at applying make-up but even I found this store heavenly.
The evening kicked off with prosecco and balloons, in true blogger style.
After spending a little too long snapping photographs, we all eventually put the cameras down and paid attention whilst Flo and Liberty took us on a whirlwind adventure of science.
When I was at school, I was never really keen on science. Sure, it was interesting but I was convinced the only career paths it led to were to be a Scientist, work in Medicine or be a Teacher. Since I didn't want to be any of the above, I left it behind when I moved on to further studies. Now let me tell you, I couldn't have been more wrong. I wish someone had told me that carrying on with science would mean that I could do cool shit like become a CSI or even cooler than that: be a bad-ass girl with my own lipstick range.
That's exactly what Flo is. A bad-ass girl with her own lipstick range.
Flo set out to create her own range of highly-pigmented, bright lipsticks suited for black women. With that said, her lipsticks are just as amazing on light skin tones. She has perfected her lipstick formulas so that anybody can pick up a shade and totally pull it off as it adapts to their own skin tone. Flo wanted to create a brand that was full of expression, reflected her own bold personality and broke the classic stereotypes of beauty.
The beauty industry is so heavily focused on the classy Marilyn Monroe look, which is undeniably beautiful, but it just isn't for everyone. MDMflow breaks down those traditional barriers and allows women to express themselves with bold lipsticks. Her lipsticks still hint towards the classic beauty with a rose oil scent,the truest scent of nostalgia. But they are brave colours such as the amazing blue Mas Marina. The MDMFlow lipsticks are super nourishing and so much care has been put into the creation of these lipsticks to ensure they are highly pigmented and give off the best results. Oh and major bonus points for being cruelty free too!
MDMFlow is inspired by 90's hip-hop power women like Lil Kim, Kelis and Gwen Stefani. The signature gold bullet packaging creates a strong brand image. Whilst many of the shades are also named after hip-hop tunes. There's no denying that Flo is making her mark in the beauty industry whilst sticking to her roots. The brand is one of power and one that so many women can identify with...even if they aren't a fan of hip-hop themselves!
Flo and Liberty walked us through the magical, scientific process of lipstick making. The whole process was all kinds of science-y involving beakers, precise measurements and lab coats. We got to choose our own unique shades to make. Deciding on which colours to go for was almost as difficult as naming them! After much deliberation, I'd like to introduce you to the minimal nude Snog a Blogger and the sassy, sparkly Unicorn Barbie. Let's ignore my scruffy nail varnish and just focus on the gorgeous MDMFlow stamp on these gorgeous lipsticks, okay.
I had an amazing evening making lipsticks with Florence, Liberty and all the blogging girls. Plus, now I have two new amazing lipsticks to add to my tiny collection. I can't wait to brave pink lips this autumn. MDMFlow also have an amazing line of matte liquid lipsticks, which I'm dying to get my hands on. Roll on pay day so I can put in a little order!